Pigeon’s Only Moms Breastfeeding is Bestfeeding Advocacy…

August is known to be the breastfeeding month. And in line with this, Pigeon, together with SM Baby Company, launched its Only Moms Breastfeeding Advocacy. I love attending talks about breastfeeding because, even if my son no longer breastfeeds, I still get to learn a lot of things. Who knows, I might be able to apply those learnings in the near future. 🙂

Anyway, last August 20, I attended Pigeon’s event held at SM Makati.


The event was hosted by the lovely Issa Liton:


The discussion was led by certified lactation counselor and breastfeeding advocate, Ms. Abbie Yabot, who provided tips and advice about breastfeeding solutions; Richwell Phils Inc., COO, Maye Yao Co Say also shared her insights on the importance of breastfeeding; and of course, Pigeon’s ambassador, Ms. Shamcey Supsup-Lee, who shared her own breastfeeding journey that every moms can relate to.

(L-R): Abbie Yabot, Shamcey Supsup-Lee, Maye Yao Co Say, Issa Liton
(L-R): Abbie Yabot, Shamcey Supsup-Lee, Maye Yao Co Say, Issa Liton

I have attended one breastfeeding discussion with Ms. Abbie Yabot months ago and I really learned a lot from her expertise. Listening to Richwell Phils Inc COO’s May Yao Co Say reiterate about the importance of breastfeeding as well as acknowledging the struggles and providing solutions through Pigeon’s products was very enlightening.

I was wondering why a first-time mom was chosen as ambassador by Pigeon but when I listened to Shamcey’s story, I now understand. Breastfeeding is not as easy as 1-2-3 as some would think. It takes a lot of trials and errors and a lot of help to really make it work. Shamcey’s breastfeeding journey is one that a lot of moms can relate to.

“I’ve always known I wanted to breastfeed, because I’ve been told about its many incomparable benefits,” Shamcey shared. “But I didn’t realize until I was actually breastfeeding just how hard it was. There were so many sleepless nights and crying. If I didn’t have my husband’s strong support, I would have quit easily.”

Shamcey Supsup-Lee and her first child, Nyke.
Shamcey Supsup-Lee and her first child, Nyke.

Breastfeeding is not the Mom’s sole responsibility. I mean, while it is the Mom who actually breastfeeds, the fathers are encouraged to provide all support needed by Mom and child. And one thing that I really enjoyed was watching Abbie’s husband, Mike Yabot, and Duncan Ramos leading the Dads in attendance in a pledge to support breastfeeding:



This video sums the event all up (taken from Pigeon’s FB page):


I had a chance to have a photo taken with Ms. Shamcey Supsup-Lee. Pardon my haggard look. I wasn’t really prepared to have a photo-op taken with a beauty queen. 😛

with Ms. Shamcey Supsup-Lee, Pigeon's brand ambassador
with Ms. Shamcey Supsup-Lee, Pigeon’s brand ambassador

At the end of the event, I was able to bring home a loot bag consisting of Pigeon products. Since I no longer breastfeed, I sent these to my cousin in Baguio is currently breastfeeding her daughter. She has also become a breastfeeding peer counselor. I think she can use these more than I or my son do. 🙂

event’s loot 🙂


Like and follow Pigeon Philippines on Facebook, @pigeonbabyph on Instagram and Twitter for updates and more information on the Pigeon Only Moms Event, and check out www.pigeon.com.ph for the best baby and mom care solutions. 

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