November 2, 2017 – Save the Children launches its new Christmas campaign #LahatSanta, giving everyone an exciting opportunity to become Santa to poor kids.
“In the Philippines, 1 in 3 children suffers from stunted growth due to hunger and malnutrition, and this means that they won’t be able to reach their full potential. Poor families struggle to feed their children and it’s estimated that 1.5 million Filipino children go to sleep hungry every night, not having eaten a thing all day,” says Dr. Amado Parawan, Save the Children’s Health and Nutrition Advisor.
Be a Hero, Wear a Santa Sombrero!
Lahat Santa is a new fun way to celebrate Christmas! Save the Children encourages individuals, schools and companies to wear their Santa hats, raise funds in their own creative way and make the holidays much more meaningful by donating to Save the Children’s programs.
Upon signing up on www.lahatsanta.ph, participants get a free fundraising kit which includes a coin bank, Christmas poster, and a Santa hat. The kit includes ways you can fundraise, from bake sale to the good old Christmas caroling – it is up to the participants how they’ll spread the cheer.
On the day of action on December 15, Save the Children calls on participants to put on their Santa hats and shout out on social media how they are fundraising for Save the Children using hashtag #LahatSanta. The fun does not stop here. On December 17, a fun run will be organized to benefit Save the Children’s Christmas campaign.
Filipino artists and influencers such as RiaAtayde, Bianca Guidotti, JeushlWensh Tiu, and Trish Ramos have also expressed interest in the campaign. Many reputable companies have also come together to support Save the Children’s campaign, including BPI Foundation, Family Mart, Strong Media Advertising Solutions Inc., Light Network, Nyxsys, OLX, ANC, Business Mirror, Page One, Manila Scope, Philippine Graphic, Lamudi, Manila Times, Manila Bulletin, Manila Business Insight, Pilipino Mirror, Zen Health and When In Manila,
“With every Lahat Santa hat comes great responsibility. Your commitment to Lahat Santa campaign could mean life-saving support for a child. Your donation can provide treatment to babies suffering from malnutrition and help expand our programs that could impact their lives in the long run, Save the Children’s Head of Strategic Partnerships, Riel Andaluz, reminds the public.